/01 About
A small team that stays from the first call to launch.
Using is a remote-first software house and digital agency, founded in 2023 in Yogyakarta, Indonesia. We design and build websites, apps, business systems, and AI automation for companies in Indonesia and abroad, a few clients at a time, so every project gets the same senior people from kickoff to launch.
/02 A note from the founder
AI-native, human-directed.
AI made average work faster. Anyone can prompt a logo, a landing page, or a product mockup in minutes now, and most of it looks the same.
That is why taste matters more than it did. We use AI to move faster and explore wider. The final call still comes from senior people who know what to keep, what to change, and what will make a company feel more valuable to its customers.
Using is a small in-house team of designers and engineers. We work for businesses that have outgrown spreadsheets, group chats, and the website they made in a weekend.
More output is worth nothing without better decisions. That is the standard we hold ourselves to.
Founder, Using
Founded
2023
Based
Yogyakarta, Indonesia
Works
Remote, worldwide · GMT+7
Model
Fixed scope or embedded
/03 Principles
What we hold to.
- //001Business firstEvery project starts with a question about revenue: what should this website, app, or system earn or save?
- //002One team, one conversationThe people who design it also build it, so a decision made on Monday is in the preview by Friday.
- //003Built to be found and usedWebsites are structured for search from the first commit; systems are shaped around the people who use them every day.
- //004You own everythingDesign files, repositories, and accounts are yours when the project ends.